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Lenzing Textile & Color Trends Spring/Summer 2011

Lenzing Textile & Color Trends Spring/Summer 2011

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UPLIFTING

Soften / Energize / Excite are keywords for Spring Summer 2011

Colors are translated by treatment and finishing, integrated into the material as a part of the fabric. Colors are described by words like airy, waxy, silky...

A compulsive will to solve the fashion contradiction between ephemeral and sustainable? Problems will be addressed in many ways; multiple solutions will be put into action. Readiness to joyfully accept new thoughts! When the environmental account is to be settled regarding a new product, more and more elements will be on the plate: energy consumption, disposal after use, waste materials, ecologically benign and renewable fibers, ...

Fashion is not only about aesthetics, but most certainly also embracing the content.The designer's role will be still more complex, being a part of the effort of "greening" the fashion world.The task is, above all, to design products in first-class materials and production with aesthetic qualities in order to create lasting emotional and functional relationship between the object and the user.

"Slow fashion" will develop from being a diffuse buzzword to signifying quality in production and product. E.g. working to turn artisan crafts into fashion - and into profit for the locals - and to producing long lasting clothing.

Different materials are only blended for performance purposes, special effects etc, and preferably components that are to be taken care of and disposed of in the same way. On one hand "loom state" fabrics and natural color cottons awaken significant interest, on the other finishing and refinements are still developed and sophisticated. Feel good luxury sense is essential for our choices.

Design for delight!

CELEBRATION

A hymn to spring! Fancy and lively decorations. We reconnect to brilliant brights. The fabric's structure or jaquard-design braid into the print, to make the atmosphere richer, more sparkling and passionate.
Spring Green
PANTONE TPX
15-5425		 Iris
PANTONE TPX
18-3027
 Viola
PANTONE TPX
18-4043
 Daffodil
PANTONE TPX
12-0643
 Poppy
PANTONE TPX
16-1546
 Geranium
PANTONE TPX
17-1755
 Blueberry
PANTONE TPX
19-3830

ABSTRACTION

Coatings, pigment printing, abrasion, slashing, embellishments - whatever evokes dynamic force adding a slightly rough itch.
 
Full Turquoise
PANTONE TPX
15-4825 		Slate
PANTONE TPX
17-4021 		Bright White
PANTONE TPX
11-0601 		Yellow Green
PANTONE TPX
14-0647 		Black Ink
PANTONE TPX
19-4010 		Maroon
PANTONE TPX
19-1629		  

NEW CLASSIC

Naturally bright pigments develop into new classics. Fabrics are classic, materials the same but all elements are somewhat twisted: fibers in unusual yarn-spinning and -counts, classical weave patterns in atypical materials clashed with a curious checkered design, an embroidery where you didn't expect it - nothing loud, just enough to make you startle.
 
Orchid
PANTONE TPX
15-1912		 Gold
PANTONE TPX
14-0754		 Brick
PANTONE TPX
17-1553		 Lawn
PANTONE TPX
14-0226		 Orange Sorbet
PANTONE TPX
14-1050		 Sea Green
PANTONE TPX
15-5210		  

AQUEOUS

Fabrics are slick drapery like butter or water, ghostly veiled like mist or air. Materials are expressing the beauty of energy, the comfort of floating coolness. The appearance is IN the fabric not on top of it.
 
Air
PANTONE TPX
11-4201
 Mist
PANTONE TPX
11-4601
 Aqua
PANTONE TPX
14-4814
 Azure
PANTONE TPX
13-4404
 Silver
PANTONE TPX
14-5002		 Dark Cyan
PANTONE TPX
18-4530		  

PERLEAGE

Whatever treatment make surfaces glowing, radiant, intricate, enigmatic are brought into the game. Luxury fabrics in precious fibers and most excellent manufacturing are the sublime and subdued quality.
 
Ghost
PANTONE TPX
13-4105

Golden
PANTONE TPX
13-1012		 Blush
PANTONE TPX
12-1212		 Mint Cream
PANTONE TPX
12-5404		 Ivory
PANTONE TPX
11-0701		 Jet
PANTONE TPX
19-4015		  
Publisher:  Lenzing AG

The Lenzing Group is an international group of companies. The Lenzing headquarters in Austria coordinate our production sites in all major markets and our global network of sales and marketing offices. Lenzing provides the global textile and nonwovens industry with high-quality cellulose fibers. We are the leading supplier in many business-to-business markets - from special cellulose fibers to high-tech plastics polymers.

Seventy years of fiber production expertise make us the only producer world-wide of all three man-made cellulose fiber generations, from classic viscose to lyocell and modal. Lenzing's unique combination of consistent customer orientation with leadership in quality, innovation and technology is the foundation of our success.

Lenzing is committed to the principles of sustainable management and very high environmental standards.
Trends:  MMgroup.uk.com
Contact: Lenzing Aktiengesellschaft
 A-4860 Lenzing, Austria
E-mail: [email protected]
Website: www.lenzing.com
All photos and trend information is courtesy of Lenzing.

Please note: Color rendition impaired due to printing. For subsequent adjustments please use the corresponding Pantone color system.


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