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New IdealHeel Shoe Accessory Takes Saving Money One Step Further

Conquering High Heel Obstacles Along the Way

IdealHeel™, a one-of-a-kind protective, yet fashionable, high heel shoe accessory safeguards women's heels from costly damage caused by daily wear and tear, allowing women to commute with confidence, save money and Practice Safe Steps this spring.


According to the Shoe Service Institute of America, approximately 62 million pairs of shoes are repaired or serviced each year, however, as the newly frugal continue to pinch their pennies, that number is expected to rise as the recession continues.

"Repairing shoes to save money is nothing new," says John Patterson, Vice President of IdealHeel. "Our goal with IdealHeel is to take saving money one step further and prevent high heel damage from happening in the first place, keeping women's hard earned dollars in their pocketbooks."

A sleek and small, tear-resistant guard, IdealHeel is designed to temporarily slip easily and snugly over an existing high heel to protect both the heel shaft and the heel cap from damage caused by everyday use, as well as from rugged urban obstacles such as city grates, cracked sidewalks, grass lawns and cobblestone.

IdealHeel's patented technology provides complete heel protection, expands the life of the high heel shoe and improves the experience of wearing high heels for women.

An innovative fashion accessory, IdealHeel is available online (www.IdealHeel.com) and through retailers nationwide.

IdealHeel ($19.95/pair) is available in Black, Camel and Fuchsia in size Tall, fitting 3-to-4-inch pumps and stilettos. Additional colors, patterns and sizes will be available in coming months.

Austin-based Fiumicino, Inc. exclusively designs, manufactures and distributes IdealHeel, a unique accessory that enables women to Practice Safe Steps for the first time since the invention of high heel shoes. For more information about Fiumicino and the innovative IdealHeel product line, call (512) 809-8728 or visit www.IdealHeel.com.
Photos courtesy of IdealHeel™ and used by permission. IdealHeel™ and Practice Safe Steps™ are Official Trademarks of Fiumicino Inc. IdealHeel is a patented product.


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